![]() ![]() But editing is the final piece of the puzzle that can help you enhance the look and feel of your video and make it crisper and engaging enough for viewers to stick till the end. Your video’s topic, content, and quality-all play a crucial role in determining how engaging it is. ![]() YouTube wants more people to watch more videos on its platform and for longer, so the better your watch time and retention rates are, the more likely it is to push your video to more users.īottom line: A higher retention rate helps boost your video’s watch time, which can further help bring more eyes to it. Under YouTube Analytics, you’ll also see metrics like average percentage viewed (the percentage of your video a typical viewer watched) and average view duration (the average minutes per view).Īll these metrics assess your video’s ability to hold the audience’s attention and keep them interested and engaged. ![]() Meanwhile, watch time is the total time people have spent watching your videos. Īudience retention shows the percentage of viewers who leave or continue watching your video at every single moment. YouTube tracks and uses various metrics to decide whether to push your video to more users, but two key ones are retention rate and watch time. What you should know before you start editingīefore we get into the meat of the article, let’s briefly understand how the YouTube algorithm works and the factors you need to consider while editing your video. Stick with us till the end, and we’ll also give some pro tips to help you hook your audience to your video and make them watch for longer.Ī. We’ve done the legwork and prepared a complete guide for you on how to edit YouTube videos with a feature-rich tool like InVideo, even if you’ve never edited a video before. But the real question is, where and how do you start with editing? The solution? Editing-it’s the last mile that determines whether your video becomes a hit or miss. Nearly 500 hours of content is uploaded on the platform every minute, so you need to ensure your video brings something unique to the table and holds the viewer’s attention. Creating an engaging, well-performing YouTube video is more than just stitching clips together and calling it a day.
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